Analytics · 4 min read
Reading Your Metrics
What the numbers on your Metrics screen mean, and what they're telling you about how your store is doing.
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What are metrics?
Metrics are numbers that show how customers are interacting with your store. Think of them like a report card — they can tell you how many people found your store this week, how many looked at your products, how many asked for directions, and how many placed orders. You can use this information to figure out what's working and what might need improving.
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How to get there
Tap 'My Stuff' at the bottom of the screen. Then tap your store, and look for a button called 'Merchant Dashboard' or 'Dashboard' and tap it. Once you're there, tap 'Metrics' or 'Analytics.' You'll see a screen with several numbers — don't worry if it looks complicated at first. We'll go through each one.
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Store views — how many people looked at your page
This number tells you how many times someone opened your store's page during the time period shown. A low number usually means people aren't finding you on the map or in search results yet. The most effective things you can do to improve it: add a good banner photo and make sure your tags accurately describe what you sell.
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Product views — which items people are looking at
This shows you which products customers have been clicking on. If a product has a lot of views but isn't getting ordered, something might be putting customers off — the price might be higher than they expected, the photos might not show the product clearly, or the description might be missing important details. Try improving one of those things and see if it changes over the next week or two.
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Direction clicks — people planning to visit you
A direction click happens when a customer taps your store's address, which opens their Maps app with directions to your location. Each time that happens, it counts here. This number tells you roughly how many people were seriously considering a visit — even if they didn't place an online order. A spike in direction clicks is usually a good sign.
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Favorites — people who saved your store
When a customer taps the heart or bookmark on your store page, they're saving it to revisit later. A growing number of favorites means people like what they see and intend to come back. This is an encouraging early sign, especially for a newer store that doesn't have many orders yet.
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Orders and revenue
These numbers show how many orders you've received and the total amount those orders added up to. For a new store, it's normal for these to start low — it takes a little time to build an audience. Rather than checking these every day, try looking at them once a week and watching the direction they're moving over time. A complete profile and a few listed products are the fastest ways to get these numbers moving.
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